![]() The ability to make informed business decisions, and lead with confidence and influence in their contemporary business context.MBA-focused skills that address the core pillars of business: strategy, finance, and people, guided by thought leaders and LSE experts.Upon completion, the adland candidate should walk away with: ![]() It covers the strategic environment, the financial toolkit and the human element. The 10-week online certificate course consists of 8-12 hours of learning per week delivered by flexible modules. In recognition of strained and straightened times, the IPA hopes that this new offering to its suite of qualifications* will provide a cost-effective, time-conscious opportunity for agencies to achieve this by enhancing the commercial acumen of their core players, delivered by a world-renowned business school. The agreement forms one of the core tenets of IPA President Nigel Vaz’s Presidential agenda to transform agencies into being the indispensable partners for growth that their clients need.
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